12/10/2023 0 Comments 6.7 cummins redline![]() I have a Wi-Fi business where I own bucket trucks (fords). Gas would be my 1st choice for my corporate trucks. A broken truck isn't rolling isn't making money, but a truck that never recoups the diesel tax is a poor investment as well. When I look through my corporate lens it's all about minimizing the cost to operate and maximizing time on road. For my company's usage I would not buy a diesel unless there is a clear business case that you can make money with them. Its the 4500/5500 that mostly end up in fleets. 4500/5500s I almost never see them as daily drivers unless I'm in horse country. 3500s are generally not fleet vehicles either here, but you do see some owner operator hot/shot drivers. Rarely are 2500s used in fleets or as tow vehicles, mostly they are just bigger daily drivers. Where I live most 2500 are just daily drivers with the bigger is better school of thought here, some think they're safer. My observations are colored by the fact I live in Houston, TX and I'm a car/engine enthusiast and a business owner who has fleet trucks. You hit on an important point that "truck" buyers are not a monolithic group. Their desires are reliability, cost(purchase and service) and longevity, efficiency just is what it is and isn't a main thought. HD trucks are all about fleets.that's the bottom line. I predict Ford will be the first one there too. I personally would rather see a plug-in hybrid so that short trips(20-30 miles total) could be done on all/mostly electric, but that also brings along other issues like fuel dilution and idle times etc. Chevy though has been doing it a long time and seems like they've gotten something figured out to avoid that issue. IMO if they're going to go turbo for efficiency, then they might as well go all the way and do DI too, or maybe go to mixed injection to continue getting the cleaning benefits. I would bet a HD turbo engine would be a $4,000+ option(Ford 7.3 is $2,000). That 60% is probably more than the total of all HD Ram sales every year. ![]() The reason they can get that little of a price increase is because around 60% of F150 sales are ecoboost. Click to expand.And the 3.5 is a $2,700 option.
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